With so much competition online, it is important for websites to rank highly on a Google or Yahoo search if they want to receive traffic. However, because there are so many websites, this can be incredibly challenging. Search engine optimization or SEO is a great way of ensuring your business is on the first page of any search. But, if you want to see results, this has to be done correctly. So, to help you out, here are three easy steps for implementing SEO techniques.
Step 1: Analysis
Before you can begin to include SEO methods on your website, you first need to do your research and analysis. This ensures that when you include search engine optimization practices on your website they are effective. Analysis can be broken down into three categories: website analysis, competitive analysis and keyword nomination. Website analysis focuses on you looking at your site and understanding how you are positioned in the eyes of different search engines. It is important to consider how much code you have in comparison to the amount of text. Do your research and understand what different search engines are looking for and make sure your site adheres to these rules. Competitive analysis requires you to compare your website and web content to that of other businesses in the same industry. A good way to do this is by putting in key words and phrases that are relevant to your business, then go through the top five results. This will help you to understand what the search engines rate highly. Lastly, it is important to consider some initial keywords. Competitor analysis can actually help with this process too. Start by considering what you would type into a search engine to find your website, then use this to begin to find some keywords and phrases that are relevant.
Step 2: Keywords
Keywords are arguably the basis of SEO, so it should come as no surprise that they are important in regards to implementing a SEO strategy. Keywords should begin to form in the analysis stages, and continue through further identifying what keywords are most effective. You should consider writing a list of any words or phrases that you believe are relevant, then compare them to other businesses websites in the industry. It is essential to spend time on this process as getting the right keywords could be the difference between being on the first page of a Google search and the last. In order to improve upon your current ranking, it is important to understand where you actually are and how the SEO methods are affecting it. A good idea is to keep a spreadsheet of your online rankings and statistics to help determine if you are seeing improvements in website traffic. You should already have an idea of where you hope to be in the future, so aim for this. It is essential to clearly define your goals and objectives so that you have something to work towards. For example, your goal may be to increase your sites traffic from 100 views a day to 200 views a day within a month. Setting goals will help you to ensure you SEO strategy is effective.
Step 3: Content
The content you upload plays an integral part in any SEO strategy. It is important to remember that if you want to rank highly on Google, you need to be posting and updating your website regularly. However, it is not just about posting anything; consumers want to see interesting, relevant content. Ratings have recently highlighted that longer blog posts are more effective, with the top five search results including posts that are at least 1,500 words long.